When you are just learning the ropes in IM, you are unsure and that is when missteps can occur. The attitude that you possess all the knowledge required is a dangerous one at best because there will always be more to learn. Rather than being cavalier about what you are doing, look at it as a serious business needing serious preparation. There are aspects of email marketing that even non-business people know, and as you can guess there is much more. The jargon and terms related to email
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