Presently, the Internet, with its universal reach, is undeniably a major force in the marketing and advertising industry. It allows both purchasers and merchants to have access to a limiteless quantity of information within a several clicks. It permits enterprises to interact directly to their customers. On top of that, the reduced cost of marketing in the Net enables home-based businesses and small-to-medium scale enterprises (SMEs) to contend with bigger, more powerful organizations that once
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